Definition
One need money to make money. Finance is the life blood of business and there must be continuous flow of fund in and out of a business enterprises. Money makes the wheel of business run smoothly by sound planning, efficient production system, an excellent marketing network are all hamper in the absence of adequate and timely supply of fund. Sound financial management is as important in business firm requires finance to comment its operation, to continue operation and for expansion or growth. Finance is an important operative function of business.
A large business form has to raise fund from several sources and has to utilise their fund in alternative investment opportunities fully stop in order to ensure the most judicious Dualization of phone and to provide a reasonable rate of return on the investment, Sound financial policy and programme are required. wise financial can save a business from Bankruptcy just as easily as quality product, better marketing or low production cost.
On the other hand, adequate and economical financial can provide the firm a differential advantage in the marketplace. the success of business enterprises is largely determine by the way its capital fund are raised, utilized and disbursed. In the modern world using economy the important of finance has increased further increasing scale of operation and capital intensive technology of production and distribution channel.
In fact finance is the bright thread running through all business activities. It influence and limit the activities of marketing, production, purchasing and personal management. The success of business is major largely in financial term. |The efficient organisation and administration of the finance function is thus vital for the success of every business enterprises.
Meaning of financial management
Objective of financial management
- Insure regular and adequate supply of fund to the concern
- Insure adequate return to the shareholder
- Ensure optimum fund utilisation
- insure safety of investment example funds should be invested in the safe venture
- plan a sound capital structure
- Generate and build a surplus for expansion and growth
- minimise cost of capital by developing a sound and economical combination of cooperative securities
- Coordinate the activities of the finance department with activities of other department of the firm.
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